Hargobind tells the story like this: 

"Around 2007, my team and I rented a large campground in West Virginia for Sat Nam Fest, a yoga & music festival. We called it Spirit Fest back then. The camp was beautiful but run down and poorly managed. Prior to the first meal, the property owner came to us and said pay  more than we agreed, or I am not serving you the menu we discussed. I was young and naive and afraid that my first major event would end in disaster. He didn’t care. I negotiated and agreed to pay more.The experience left me with a searing impression. If the operator could build a facility with poor customer service, organization, maintenance and ethics, just imagine what would happen with efficiency, legendary customer service and an obsession with quality. It left me with the thought that one day I would do it better. But building in America is tough. It’s expensive. There is little room to learn as you go. So we landed in Mexico first. We built Casa Om. It was named after Siri Om. It was going to be like her. It was unpretentious. It was beautiful. It was a real yoga place. It has grown into a super successful project. Still the memory lingered.